How do you communicate an abstract idea like disruptive marketing in a visually engaging way?
A ball creating chain reactions by falling, pulling, and bouncing off of gears and pulleys in a Rube Goldberg-like machine was a fun way to communicate the spreading of ideas and information that occurs in disruptive marketing.
This was a really fun project for me because I loved coming up with different contraptions the ball could interact with. I did all design, animation, and sound design for this project.
Not all completed animation makes the final cut. Here are some sections I decided to cut after paying close attention to where the video lost viewers attention.