Motion Design

How do you communicate an abstract idea like disruptive marketing in a visually engaging way?
A ball creating chain reactions by falling, pulling, and bouncing off of gears and pulleys in a Rube Goldberg-like machine was a fun way to communicate the spreading of ideas and information that occurs in disruptive marketing.

This was a really fun project for me because I loved coming up with different contraptions the ball could interact with. I did all design, animation, and sound design for this project.

4:1 pulley system

Animating the ball as it ricocheted off the circular "pop" bumpers was difficult, but really satisfying

Not all completed animation makes the final cut. Here are some sections I decided to cut after paying close attention to where the video lost viewers attention.

"Spot on"
"Working in unison"

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