Real customer reviews are a powerful marketing tool. However, getting those reviews in front of people can be difficult. Putting them on your website is one way, but Layla had the idea of making short vignettes out of the reviews.
The challenge then became to make 4 review videos that would be entertaining, but not time intensive to animate. This animated series (4 animated Layla Mattress Reviews) performed so well on social media that after seeing conversion rates on facebook the client asked for more animated content.